Campbell's Commitment

Find out how we're helping to fight heart disease, and what you can do too. GO

Proud supporter of Go Red For Women

Visit the official American Heart Association site devoted to women's heart health. GO

Feel-Good Flavor

Campbell products that taste great and fit into your heart-healthy lifestyle! GO

Campbell and the Red Dress: A Heartfelt History

It's no coincidence that the red color of our iconic soup label stands for not only love and passion, but also strength and courage—which also come to mind when you see the American Heart Association's Go Red For Women movement red dress symbol.

Paying tribute to the red dress and making heart health "fashionable" ties back to Campbell's history of creative couture. In 1967, we introduced a pop art-inspired paper dress which featured iconic red and white soup labels and is now a collector's item. Red dresses were also a recurring motif in our advertising dating back to the 1920's.

2007 Campbell dress

Today Campbell continues its Red Dress commitment as a proud supporter of the American Heart Association's Go Red For Women movement and now has over 60 heart-healthy products. In 2007, Campbell partnered with designer Michael Vollbracht for Bill Blass to put yet another spin on the red dress. Revealed by actress Lorraine Bracco, this exclusive creation was auctioned to raise money for the Go Red For Women movement.

2008 Campbell dresses

This year, Campbell presented not one, but three red dress designs by Lisa Perry. Visitors to this site voted for their favorite, and the winning dress was worn by Grammy® award winner Toni Braxton to usher in American Heart Month. Click here to see this amazing dress!